LUBE and sport have been a winning team for years now. The company decided in 1990 not just to sponsor a team but actually create one: the LUBE Volley sports club, which was incorporated into the Lube business group. The motivation behind the decision was a conviction that a passion for sport and competition and strong links with the surrounding area would bring success. Sure enough, success soon came: LUBE Volley has already won every honour possible in the world of volleyball both at domestic and international level, picking up 2 League Title2, 4 Italian Cups, 2 Italian Super Cups, 1 Champions League title, 3 CEV Cups, and, in 2011, it was crowned champion of Europe by taking home the Challenge Cup.