Milan, July 20th 2011. After the success of the launch of the 2011 TV advertising campaign on Rai (the Italian state radio and television network), CUCINE LUBE adverts will soon be on air on the La7 channel as well.
The TV adverts, created by the Lorenzo Marini Group agency, will be shown from Sunday July 24th to Saturday August 6th. There will be four adverts which will be shown on rotation, and they will be scheduled to cover all daily timeslots.
They can also be seen on Leonardo in the next few days, the specialist channel on SKY entirely dedicated to furnishing and design (channel 418).
The company, which already has considerable "pull" in Italy and sets the benchmark for production and quality, will showcase itself in four, 10 second ads.
The campaign centres around the customer service values that makes Cucine LUBE stand out: a vast range of models to satisfy everyone's requirements, tailor-made products to make your dream kitchen a reality and careful attention to design. Together with an ever-increasing awareness of environmental concerns, this is what distinguishes the entire output of the Group.
Cucine LUBE's decision to make use of television advertising is testimony to a desire to consolidate the central market position held by a company very much on the up.
Copywriter: Olga Ceserani
Art director: Jenny Raimondo
Creative Direction: Lorenzo Marini.
Film Studio: 3DVision Milano