Lube and Creo together for an exciting weekend in the Lube world to discover Milan
For the first time in the company's history, the longed-for party organized by Gruppo Lube changes location from Treia to Milan. The unique two-days event reaffirms the internationalization process of the Marche-based group.
It starts Saturday 25 July with the inauguration for business operators of two big showrooms for Cucine Lube and Creo Kitchens. At the Cucine Lube Showroom in the heart of Milan in Corso Sempione 2, and at the Creo Kitchens Showroom in Via Cellini Benvenuto 2 in Trezzano sul Naviglio in the province of Milan, visitors will have a proof of the Lube quality while enjoying the new proposals for the next year.
The "hot" moments of the day include the annual “Osservatorio Lube” when the company, led by Luciano Sileoni e Fabio Giulianelli, will reunite all its customers at Teatro dal Verme in Milan for a shared confrontation and discussion; the event has become a privileged point of observation on the current market situation and on the possible directions for the future.
On Sunday 26 July for all customers, employees and families, the day will be entirely dedicated to the Universal Exposition to underline the choice made by Gruppo Lube who decided to be in the centre of the world for 2015.
During the famous Lube event from Sunday 19 July to Saturday 25 July a new important advertising flight will be on air with the "For all the world's reasons" Lube spot and the Creo spot which will be broadcast on TV (Canale 5), radio (Radio Deejay) and on the Web in two major news portals - www.corriere.it, www.repubblica.it - and in the interior decoration portal www.cosedicasa.it.