Treia, September 2018. It is a sensational return after the summer break for Gruppo LUBE, with a tour de force by managers attending the many inaugurations planned in the country: this weekend alone, the group is continuing its unstoppable growth with inauguration of a full 5 LUBE and CREO Stores in Italy.
This confirms the development and establishment of the new Creo Stores, which mark a turning-point in kitchen distribution. Retailers have grasped the importance of the opportunity these new stores offer and are working with the company to provide these new alternatives, creating their own genuine distribution network.
The ribbon-cutting ceremony of the new LUBE and CREO Stores in Treviglio, Cadoneghe and Castione Ardevenno and the major innovation of simultaneous opening of a total of 3 CREO Stores in Cinisello Balsano, Caldarola and Castiraga Vidardo, are all planned for Thursday, 13 September. The festivities will continue until Sunday, 16 September, with fantastic and exclusive promotions for all customers.
The new centres will display the most prestigious LUBE and CREO Kitchens models, including Luna, the latest addition to the LUBE collection that revolutionises the kitchen space, and Clover, which combines stylish lines with carefully selected materials that make it unique, and also Oltre, the LUBE kitchen that combines elegant materials with highly functional modules.
There is a huge amount of enthusiasm and pride for opening of the exclusive single-brand CREO Kitchens Stores, where it is possible to find a wide range of Creo models, including Kyra, the highly functional kitchen that can be customised like a tailor-made outfit, or Rewind, which adapts vintage style to the needs of contemporary living, and the extremely attractive Tablet, the real novelty in the Creo collection. It is an immediately attractive model at an extremely convenient price.
With these inaugurations, Gruppo Lube, as a leading kitchen manufacturer, is confirming its intention of returning the store to the heart of the purchasing processing, in direct contrast with more impersonal and less involving purchasing methods. The aim is to restore at the store that sense of excitement prompted by purchasing an attractive product that can be seen and touched.
This highlights the importance of creating stores throughout the country that are a reference point for all customers and also convey the values of the brand.
And it does not end here, since Gruppo LUBE has many new openings planned right up to the end of the year.