The CEO of Lube Group, Fabio Giulianelli, spoke about the company's 50 years of history on Voci d’Impresa, the radio program presented by Anna Marino and Alessandra Scaglioni on the Radio24 radio station.
A story of enterprise and success which started way back in 1967, when Luciano Sileoni and Benito Raponi combined the first syllable of their surnames to create the brand name: LUBE, which is now one of the leading kitchen designers and manufacturers in Italy and worldwide. Lube Group has grown over the years and, alongside the Cucine Lube brand, has added the brands: Borgo Antico, FAER Ambienti and, lastly, Creo Kitchens, the original and anti conformist young brand targeting consumers looking for a quality product at a reasonable price. It is the story of a successful Italian company which now has 550 employees and single-brand stores in over 70 countries worldwide.
The secret of the success of Lube Group is the courage to continue believing and investing in research and innovation, continually proposing new projects, such as the first Lube virtual showroom, created using the futuristic Mounted Display (HMD) technology of Oculus Rift and presented to the public during Eurocucina 2016.