Lube Group wins the Key Award at the 48thKey Award and the 3rd Radio Key Award editions in the Sound Design category with the spot: Suoni in Cucina (Kitchen Sounds). The ceremony, which took place on Monday 28 November at 6:30 p.m. at Teatro Elfo Puccini in Corso Buenos Aires 33 in Milan, saw the participation of important representatives of the communication, economy and entertainment worlds.
The Festival created by Gruppo Editoriale Media Key is dedicated to commercial communication on TV, cinema, Web and Mobile, as well as to radio releases both in traditional and new formats. The event was presented by Germano Lanzoni, actor from Terzo Segreto di Satira and Official Voice of AC Milan.
The spot created by GreyUnited and directed by Paolo Doppieri with sound design Bottega del Suono (by Corrado Carosio and Pierangelo Fornaro) is an inspiring story that brings the kitchen to life in the most important moments of the day through a skilful sound design. Creativity reveals the unique features of Cucine Lube models in a spectacular, memorable way.