A new single-brand store in India for Cucine Lube

The pursuit of success in new foreign markets continues with the opening of the eighth single-brand store in the Asian country

Milan, July 27th 2011 – After New Delhi (2 stores), Bangalore, Ludhiana and Noida, Lakhnau and Jalandhar, the LUBE Group is continuing its pursuit of success in the East with the recent opening (July 23rd) of its eighth single-brand store in India in Banjara Hills, Hyderabad.
The single-brand store, which has a surface area of more than 250 m2, reflects the LUBE vision both in terms of the shop's image (designed by Simone Sincini in collaboration with the Indian dealer Pawan Malthotra) and in the vast LUBE displays. There are in fact no fewer than 12 kitchen models on display, including the very latest Nilde, Maura and Veronica designs. In addition to these, there are three wardrobe designs by the FAER AMBIENTI brand (LUBE Group). Italian design, technology and quality in a store that offers "made in Italy" products exclusively by LUBE.
The event, which lasted all day, was attended by eminent journalists and the most renowned local professionals, as well as major customers who were invited to come and visit the display areas and admire the Group's new designs.
Another important achievement, therefore, in the internationalization strategy of the company from the Marche region of Italy. It doesn't stop there, however: the opening of a third single-brand store in the Indian capital has already been planned for next year. This store will have a surface area of more than 885 m2 dedicated to kitchens and wardrobes respectively, and will exclusively hold the models of the leading Italian group that wants to establish itself as one of the most important kitchen centres in the country.

Opening: July 23rd 2011
m2: over 250
Models on display: Agnese, Alessia, Brava, Doris, Katia, Lucy, Nilde, Martina, Maura, Noemi, Veronica, Velia.
Store location: 8-2-601/A/5, Road n.10, Banjara Hills, Hyderabad

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digital agency greenbubble