• Home
  • Nouvelles
  • Cucine LUBE is back on TV with the "Storie da vivere" (Life Stories) campaign

Cucine LUBE is back on TV with the "Storie da vivere" (Life Stories) campaign

Gruppo LUBE is back on air with its new “Storie da vivere” campaign, with three new adverts in collaboration with three major home appliance brands with whom LUBE shares quality and professionalism: Samsung, Hotpoint and Bosch.

The campaign has once again been created by Grey, the agency with which Gruppo LUBE has been collaborating for many years, and directed by Gianluca Grandinetti. The 30’’ advert, conceived to be emotional and memorable, will be broadcast from tomorrow, 4 February, on Rai1 and Rai Play.

The three episodes show three young couples in a LUBE Store precisely at the moment when they discover their perfect kitchen: they look at it, examine it carefully, touch the materials, discover the finishes and interact with the technology of the home appliances. Step by step, the couple starts making plans, dreaming and imagining the kitchen in their own home. Thus, they start imagining their own Storia da vivere. A story full of emotions, discoveries and new plans. The discovery of their new kitchen and their new life together is infused with all the warmth, love and professionalism of a brand that signifies family and commitment, conveying the idea of concrete and lasting values.

The advertising campaign starts tomorrow with the episode in partnership with Samsung, called “insieme per dare spazio a nuove storie da vivere in cucina” (together to enjoy life stories in the kitchen), with a narration that presents two excellent brands in a single kitchen.

CREDIT:
VP Chief Creative Officer: Francesco Bozza
Senior Copywriter: Livia Cappelletti
Account Director: Matilde Dettin
Production: Multivideo
Directed by: Gianluca Grandinetti
D.o.P.: Mario Tordini
Internal planning

È necessario aggiornare il browser

Il tuo browser non è supportato, esegui l'aggiornamento.
Di seguito i link ai browser supportati

Se persistono delle difficoltà, contatta l'Amministratore di questo sito.
digital agency greenbubble

Ce site utilise des cookies.
Notre site et certains services tiers utilisent des cookies conformément à notre politique en matière de cookies.
Vous pouvez autoriser l’utilisation de ces technologies en fermant cette fenêtre, en cliquant sur un lien ou un bouton extérieur à cette fenêtre ou en continuant la navigation.
Gérer les préférences
Le panneau ci-dessous permet d’exprimer vos préférences en ce qui concerne les technologies que nous utilisons pour vous permettre d’accéder à certaines fonctions et réaliser les activités décrites ci-après. Pour plus d'informations, consultez notre page relative à la politique en matière de cookies. Vous pouvez passer en revue et modifier vos choix à tout moment à page pertinente.
Cookies techniques Strictement nécessaires
Ces outils de suivi sont nécessaires pour garantir le fonctionnement et la fourniture du service que vous nous avez demandé. Ils n’exigent donc pas votre accord.
Analytiques
Ces outils de suivi nous permettent de mesurer le trafic et analyser votre comportement dans le but d’améliorer nos services.
Ciblage et publicité
Ces outils de suivi nous permettent de vous fournir des contenus commerciaux personnalisés en fonction de votre comportement et de gérer, fournir et tracer les publicités.