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Cucine LUBE is back on TV with the "Storie da vivere" (Life Stories) campaign

Gruppo LUBE is back on air with its new “Storie da vivere” campaign, with three new adverts in collaboration with three major home appliance brands with whom LUBE shares quality and professionalism: Samsung, Hotpoint and Bosch.

The campaign has once again been created by Grey, the agency with which Gruppo LUBE has been collaborating for many years, and directed by Gianluca Grandinetti. The 30’’ advert, conceived to be emotional and memorable, will be broadcast from tomorrow, 4 February, on Rai1 and Rai Play.

The three episodes show three young couples in a LUBE Store precisely at the moment when they discover their perfect kitchen: they look at it, examine it carefully, touch the materials, discover the finishes and interact with the technology of the home appliances. Step by step, the couple starts making plans, dreaming and imagining the kitchen in their own home. Thus, they start imagining their own Storia da vivere. A story full of emotions, discoveries and new plans. The discovery of their new kitchen and their new life together is infused with all the warmth, love and professionalism of a brand that signifies family and commitment, conveying the idea of concrete and lasting values.

The advertising campaign starts tomorrow with the episode in partnership with Samsung, called “insieme per dare spazio a nuove storie da vivere in cucina” (together to enjoy life stories in the kitchen), with a narration that presents two excellent brands in a single kitchen.

VP Chief Creative Officer: Francesco Bozza
Senior Copywriter: Livia Cappelletti
Account Director: Matilde Dettin
Production: Multivideo
Directed by: Gianluca Grandinetti
D.o.P.: Mario Tordini
Internal planning

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