• Home
  • Nouvelles
  • Gruppo LUBE is the first kitchen company in Italy to certify its stores

Gruppo LUBE is the first kitchen company in Italy to certify its stores

Specialisation and certification of the store are the directions that the Gruppo LUBE strategy will continue to take over the next few years. These are the two keywords that emerged during the convention “ESSERE LUBE. L’eccellenza si evolve negli store” (“Being Lube - excellence evolves in the store”) and they will guide new openings throughout the country.

Focusing on specialised stores is the only way to go in achieving market leadership,” said the CEO, Fabio Giulianelli, during the convention, which was held in Milan on 7 September this year. “The generic distribution model is no longer suited to a value-based offer and it is increasingly being replaced by a distinctive and specialised single-brand store model, thanks to precise positioning and a clear identity on the market”.

And if the store evolves and gains increasingly precise and identifying features, the natural development to highlight that specialisation is CERTIFICATION, which Gruppo LUBE will grant after carefully checking compliance with a set of requirements by each Cucine LUBE store present in the country. An actual plaque with a gold ingot as a seal and displaying the LUBE brand in the foreground, alongside the colours of the Italian flag, the year of certification and the signature of the CEO. The first store to receive certification is the LUBE store in Trezzano sul Naviglio, which was inaugurated over the last few days.

Gruppo LUBE is the first company in Italy that will start certifying its single-brand stores in 2021. The concept not only identifies the distribution model in a distinctive manner, but, most importantly, acts as a guarantee of quality, professionalism and after-sales assistance for the final customer, who will thus be certain of an exciting purchasing experience, focused on a genuine Italian-made product, and of an entire system of high value-added services, inside a store that faithfully reflects the philosophy of a group that has been a sector leader for over fifty years.

È necessario aggiornare il browser

Il tuo browser non è supportato, esegui l'aggiornamento.
Di seguito i link ai browser supportati

Se persistono delle difficoltà, contatta l'Amministratore di questo sito.
digital agency greenbubble

Partager

Ce site utilise des cookies.
Notre site et certains services tiers utilisent des cookies conformément à notre politique en matière de cookies.
Vous pouvez autoriser l’utilisation de ces technologies en fermant cette fenêtre, en cliquant sur un lien ou un bouton extérieur à cette fenêtre ou en continuant la navigation.
Gérer les préférences
Le panneau ci-dessous permet d’exprimer vos préférences en ce qui concerne les technologies que nous utilisons pour vous permettre d’accéder à certaines fonctions et réaliser les activités décrites ci-après. Pour plus d'informations, consultez notre page relative à la politique en matière de cookies. Vous pouvez passer en revue et modifier vos choix à tout moment à page pertinente.
Cookies techniques Strictement nécessaires
Ces outils de suivi sont nécessaires pour garantir le fonctionnement et la fourniture du service que vous nous avez demandé. Ils n’exigent donc pas votre accord.
Analytiques
Ces outils de suivi nous permettent de mesurer le trafic et analyser votre comportement dans le but d’améliorer nos services.
Ciblage et publicité
Ces outils de suivi nous permettent de vous fournir des contenus commerciaux personnalisés en fonction de votre comportement et de gérer, fournir et tracer les publicités.