Cucine Lube reaffirms its leadership role and returns to center stage in major national communications with a campaign of strong impact and maximum visibility.

Starting Sunday, December 21, Cucine Lube will be on air across all RAI networks, with a top-tier media plan featuring commercials during the main television programs and in prime time slots.

A return to TV that strengthens the brand’s value, its authority, and its ability to engage a broad, cross-sectional, and highly qualified audience during the most strategic time of the year.

In parallel with programming on linear TV, the campaign will also be active on all major streaming platforms – Amazon Prime Video, Fire TV, Netflix, and Disney+ – as part of an integrated, omnichannel strategy that ensures coverage, frequency, and continuity. This approach consolidates Cucine Lube’s brand awareness and further strengthens the bond with consumers, who are now more than ever at the center of an advanced, digital media ecosystem.

Cucine Lube once again chooses to invest in high-profile communication, reaffirming its leadership and the value of a brand that continues to be a benchmark in the world of Italian kitchens.