Lube Group on the air with Virginia Raffaele
The Lube Group returns to television with its sponsorship of the new and fun programme "Facciamo che io ero", conducted by the talented Virginia Raffaele starting Thursday, 18 May at 9:20 pm on Rai2.
"Facciamo che io ero" will be the first one woman show for Virginia Raffaele, where she will be performer, comedienne, actress, character actress, host, singer and dancer. The show will see the return of old characters and the debut of new ones, along with the participation of many popular guests.
The Lube Group's sponsorship of "Facciamo che io ero" confirms the central role of TV communication in company strategy in appealing to the gut instinct and heart of Italians.