Lube Group presents the new TV campaign
Cucine Lube and the new Creo Kitchen spot on air in November
While planning the new TV strategy, together with the "Cucine Lube. For countless reasons” spot, Lube Group launches an innovative campaign dedicated to Creo Kitchens.
The spot will claim “Never give up quality for money value” and will be broadcast in the 30” and 15” versions together with the Cucine Lube spot from Nov. 8th to 21st on the main RAI generalist channels: RAI1, RAI2, RAI3, RAI4 and on Discovery Media channels: Real Time, Giallo, Animal Planet, Dee Jay, Discovery World and Travel&Living.
One year after launching the new Creo Kitchens trademark, the brand is recording excellent sales figures and is affirming itself on the market as a synonym of quality and money value. The pluses of the new brand include: care for details, study of materials and seamless search for original and innovative solutions for a nonconformist audience with young age or taste.
Creo Kitchens focuses on customer money value and needs. “Quality for money value” is the distinguishing concept of the collection, an element that plays a central role in the new campaign.
The creative work is set in a CREO kitchen point of sale and tells the story of two thieves in their attempt to steal a kitchen. The opportunity is tempting: the two thieves are extremely pleased with the features of the Kyra Vintage kitchen, but when they see the unexpectedly low price they change their mind and decide not to steal it. They return the following day and buy it. The scene is accompanied by a line: “Never give up quality for money value”.
Through the new Creo Kitchens campaign, Lube Group talks directly to the heart of its customers, highlighting the multiple advantages and the unbeatable quality-price ratio of all models in the large Creo collection.