September once again proves to be a month filled with strategic events for Gruppo LUBE, which this week reinforces its role as an ambassador of Italian design by participating in two major trade fairs located at opposite ends of the globe.

In Cluj-Napoca, Romania, the company is taking center stage at the tenth edition of Deco Days, the country’s leading furniture exhibition, held from September 11 to 14. In partnership with its official distributor Essenza Mobili, the brand is presenting cutting-edge solutions at booth P26, showcasing the new veneered finishes of the Brera and Shade Lab models, the crown jewels of its modern collection.

At the same time, Gruppo LUBE is present in Singapore from September 11 to 13 for Find Design Fair Asia, the region’s premier design event, hosted at the iconic Marina Bay Sands. At booth 1E51, visitors can admire displays conceived for an international audience, offering a seamless blend of aesthetics, functionality, and craftsmanship.

The Asian journey will continue on September 15 and 16 in Seoul, South Korea, where the LUBE Group management team will visit the store inaugurated last year and attend high-profile meetings with architecture firms and developers for large-scale residential projects. This initiative underscores the Group’s positioning not only in the retail market but also in the contract sector.

LUBE’s offering extends beyond kitchens to include bedroom furniture solutions under the Faer Ambienti brand, a testament to its industrial know-how and expertise in 360-degree interior design, further strengthening the brand’s leadership on the international stage.