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Lube Group becomes partner of DANHERA Italy for the launch of HOME PURITY

Lube Group supports DANHERA Italy for the presentation of a new range of ecochic home care products

On the forthcoming 22nd September, during the Vogue Fashion Night Out event in Milan, Lube Group will be presenting – in collaboration with DANHERA Italy, a prestigious luxury brand of the Ecoline Group – the national preview of HOME PURITY, the range of ecochic home care products.

The event will take place at the Cucine Lube Showroom, in Via Massena n° 2 corner Corso Sempione (Milan), a vibrant and elegant location which will provide the backdrop for an innovative product set to transform home cleaning into an extraordinary experience. The HOME PURITY range comprises a series of ultra-pure biological cosmetics entirely dedicated to the home care sector, stemming from Italian know-how and design. A premium range worthy of the quality of Cucine Lube models, such as Oltre, the minimalist-style kitchen revealing a distinct material expressiveness. The patroness of the evening will be Natasha Stefanenko, in the role of 'chic housewife'.

The partnership between Lube Group and DANHERA Italy stems from shared values including the on-going quest for innovation, great attention to details and customer needs, as well ad the same geographic origin. This important event proves to be a significant showcase for 'Made in Italy' products and excellencies of the Marches region.


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