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On-air, the new advertising campaign of Lube Group

Lube Group announces its new television advertising campaign to be broadcast starting from Monday 28 March during daytime and primetime on Italy's Rai and La7 television networks.

The advertising campaign will feature a new advert lasting 30", with a new line emphasising the following aspect: ‘Our kitchens have been our spokesmen for over fifty years. That's why we've become leaders’. The company's success on the market stems from a strategy rooted on concreteness, attention to detail and customer needs, and on the courage to continue believing in our ideas and products.

Specialisation is the central theme of the company's communication: for Lube Group, it is the product that takes centre stage. Consequently, the new creative idea conceived by GreyUnited emphasises, in a spectacular and memorable manner, the distinctive features of products belonging to the Cucine Lube collection. Aided by an effective sound design, the evocative narration highlights the kitchen's role throughout the most important moments of the day.

With its new campaign, Lube Group celebrates the design and excellence of authentic Italian craftsmanship by Cucine Lube - a choice that reaffirms the company's growing importance in the national and international markets.


Executive Creative Director - Roberto Battaglia
Art director - Daria Paraboni
Copywriter - Carlo Pinzi
Account Supervisor - Matilde Dettin
Client Service Director - Silvia Cazzaniga
Development, direction and editing - Paolo Doppieri
Sound design - Bottega del suono


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