digital agency Greenbubble
Search within the site
News & Inaugurations
Lube Group presents its first virtual showroom at Eurocucina 2016

Lube Group, in collaboration with Camerino University, is offering the first virtual reality experience inside the Lube kitchen models

From 12 to 17 April at the Lube stand at Eurocucina 2016, it will be possible to visit the first Lube virtual showroom, created in collaboration with the “E. Vittoria” School of Architecture and Design of Unicam. A virtual experience created using the Head Mounted Display (HMD) technology of Oculus Rift, which allows the user to move around inside a 3D kitchen and interact with the surroundings.

Lube Group is aware that virtual reality is developing rapidly and is destined to form an integral part of everyday life. HMD technology offers an infinite range of possibilities for use in allowing customers to test finishes, accessories and details before they decide to purchase, or to view the kitchen plan with new perspectives.

The Lube virtual showroom is part of the “Environment Interaction and Multisensory Virtual Reality” project, created with the aim of studying interaction between the individual and the environment by reproducing actual and virtual kitchen environments. A research group formed of sector experts has developed a hardware and software system for processing an application which offers a full-immersion perceptive experience inside a digital reconstruction of Lube kitchens, specially optimised for this viewing mode.

The binocular projection system on the visor inside the Oculus Rift device gives the viewer a 360° view of the virtual kitchen environment, as if it were real. The model can be explored with a level of interaction offered both by the possibility of moving virtually inside the 3D environment displayed, approaching, moving away or changing the direction of the view, and of configuring the kitchen model using a gesture based graphic interface, which allows the colours and essences of all the kitchen components to be chosen interactively.

A natural user interface which allows different digital contents to be selected for the kitchen displayed, using recognised gestures which are interpreted by a finger detection sensor capable of transforming hand movements into input for the kitchen configuration system.

“We are extremely satisfied – says the Rector of Unicam, Prof. Flavio Corradini – to see the first tangible results, although they are virtual in this case, of an important collaboration between Camerino University and Lube Industries. We are, in fact, convinced that this could be further and concrete proof of how the skills and professional capabilities of university researchers can be provided to enterprise and produce innovation and development for companies and consequently opportunities for young people, consumers and for the entire territory".

 

Kitchens Living area

È necessario aggiornare il browser

Il tuo browser non è supportato, esegui l'aggiornamento.
Di seguito i link ai browser supportati

Se persistono delle difficoltà, contatta l'Amministratore di questo sito.
digital agency greenbubble

Cucine LUBE Cucine LUBE
This website uses cookies.
We and several third-party services use cookies, as specified in the cookie policy.
You can allow use of these technologies by clicking on the Accept Cookies button, refuse by clicking on Continue without accepting, or personalise your choice by clicking on the Manage preferences button.
Cucine LUBE Cucine LUBE
Manage your consent preferences
The following panel allows you to set your consent preferences for the technologies we adopt to offer functions and carry out the activities described below. Consult our cookie policy page for further information. You can review and change your choices on the relative page at any time.
Technical cookies Strictly necessary
These cookies are strictly necessary to guarantee functioning and supply of the service you have requested from us and therefore do not require your consent.
PHPSESSID
This is a native PHP cookie and allows the website to store data on the session status.
privacy_consent
It is a technical cookie used to store cookie management preferences.
_ga
Used by Google Analytics
Function: archive and count page views through data anonymisation.
Purpose: Statistics
_ga_*
Used by Google Analytics
Function: archive and count page views through data anonymisation.
Purpose: Statistics
_gcl_au
Used by Google Tag Manager
Functions: Check efficiency of advertising on the website.
Purpose: Track conversions.
Analytics
These cookies allow us to measure traffic and analyse your behaviour in order to improve our service.
_fbp
Used by Facebook
Function: archive and track visits on websites.
Purpose: Marketing/Monitoring
_pin_unauth
Used by Pinterest
Function: unknown
Purpose: Marketing/Monitoring
Targeting and Advertising
These cookies allow us to provide you with personalised content based on your behaviour and to manage, supply and track adverts.
_hjSessionUser_*
Used by hotjar
Function: store a unique user ID.
Purpose: Statistics
_hjAbsoluteSessionInProgress
Used by hotjar
Function: store single visits.
Purpose: Statistics
_hjSession_*
Used by hotjar
Function: provide functions between pages.
Purpose: Functional
_hjIncludeInSessionSample
Used by hotjar
Function: store the first visit to the website.
Purpose: Statistics
_hjFirstSeen
Used by hotjar
Function: store the first visit to the website.
Purpose: Statistics
tfpsi
Used by Teads
Function: unknown
Purpose: unknown