• Home
  • News
  • Gruppo LUBE inaugurates fifteen new stores in September and launches the "kitchen in the spotlight" concept

Gruppo LUBE inaugurates fifteen new stores in September and launches the "kitchen in the spotlight" concept

The distribution strategy adopted by Gruppo LUBE for some years now continues to be as successful as ever, as the Marche-based company and leader in the kitchen sector opened a further fifteen new Cucine LUBE and CREO Kitchens in Italy in September, five alone of which in the week after the Supersalone del Mobile furniture show.

From north to south, Gruppo LUBE is strengthening its presence, with the opening of specialised stores based on an extremely evocative and highly recognisable concept. The generic distribution model is no longer suited to a value-based offer and it has been replaced by a distinctive, unique and specialised single-brand store model, thanks to precise positioning and a clear identity on the market.

The stores most recently inaugurated include the ones in Vercelli, Sanremo, Milan (Viale Isonzo) and Trezzano sul Naviglio. It was at the last of these, inaugurated during the week of the Supersalone del Mobile furniture show, that Gruppo LUBE premièred its new “kitchen in the spotlight” concept, a dedicated area inside the store in which the leading composition of the moment will be displayed, as the latest model launched on the market and showcasing the innovation, design and technologies that the company offers. Plenty of space will be dedicated on the company website to the “kitchen in the spotlight” concept, which will take shape inside the stores, where users will be able to see the most recent kitchen model first-hand and interact with it, in a totally involving and emotional experience that will let them discover everything there is to know about the Lube world and appreciate the beauty and functionality of the product innovation.

A memorable purchasing experience is the phrase that will accompany users on the voyage of discovery of their own kitchen inside the Cucine LUBE and CREO Kitchens stores.

È necessario aggiornare il browser

Il tuo browser non è supportato, esegui l'aggiornamento.
Di seguito i link ai browser supportati

Se persistono delle difficoltà, contatta l'Amministratore di questo sito.
digital agency greenbubble


This website uses cookies.
We and several third-party services use cookies, as specified in the cookie policy.
You can consent to the use of these technologies by closing this information page, using a link or button outside it or by continuing to browse in another way.
Manage your consent preferences
The following panel allows you to set your consent preferences for the technologies we adopt to offer functions and carry out the activities described below. Consult our cookie policy page for further information. You can review and change your choices on the relative page at any time.
Technical cookies Strictly necessary
These cookies are strictly necessary to guarantee functioning and supply of the service you have requested from us and therefore do not require your consent.
These cookies allow us to measure traffic and analyse your behaviour in order to improve our service.
Targeting and Advertising
These cookies allow us to provide you with personalised content based on your behaviour and to manage, supply and track adverts.