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Gruppo LUBE go centre stage at the “Salone del Mobile.Milano Moscow” with 3 new products and two new openings

After the great success of the 2018 edition, Cucine LUBE is once again a centrepiece in the kitchen furniture sector in the Russian capital for the “Salone del Mobile.Milano Moscow”, in the exhibition areas of the Crocus Expo from 9 to 12 October 2019.

Inside the stand, located in Hall 7 - Stand D06, visitors can walk through and enjoy the latest items from the House of LUBE: Immagina Plus, Veronica in its new finishes and the world première of the DESIGN COLLECTION presented with the Oltre model in the brand-new, liquid-metal, copper-coloured finish; three flagship models that express the best of Italian design, in addition to the quality and values of the Cucine LUBE brand in the world.

Immagina Plus is the modern kitchen with innovative finishes and cutting-edge colour styles, the pride and joy of the company from the Italian Marche region. The modular solutions, new accessories and technological components are the features of this new model and were designed so that Immagina Plus can meet all the needs of contemporary living, perfectly. The clean and simple design is in line with the new living trends that are open to sharing with the living area: Immagina Plus, in fact, was conceived so as not to remain closed and confined, but to be extended into the living area with spacious open bookcases, creating increasingly significant interplays between the two settings. The warm colours of nature blend harmoniously with the colder ones; these range from walnut to larch, from Alpine green to smoke blue and Alaska grey and from titanium to silver dark and baron marble. The finishes are also textured and luxurious: from the oxidised to lacquered and brushed surfaces, the zinc effect, mortar and the new pewter effect.

For those who like a more classic style that retains refinement, Cucine LUBE offers Veronica, where tradition and style are combined with skilful craftsmanship and technology.
Quality and attention to detail, both in terms of style and construction, ensure that Veronica is a timeless choice. The door in royal Ash enhances the traditional sombre lines creating a perfect kitchen which fits any living environment; the refined simplicity of Veronica is also extended to the living area where the extra-thick door perfectly matches with classic architecture settings and more contemporary ones, too. The lines are simple, clean and with a distinctive taste; the attention focuses on details and the quality of finishes and materials. Veronica is a timeless classic; essential, elegant and refined with its simple lines which create an immediate feeling of uniqueness for your environment. The colours include those timeless and harmonic shades of grey and absolute white and the warm tones of wood. Harmony is its hallmark.

The “Salone del Mobile.Milano Moscow” features the première of the brand new DESIGN COLLECTION with the OLTRE model in the brand-new, liquid-metal, copper-coloured finish. Precious materials that are unique to the touch and visual appeal, for a collection in which the details create evocative settings and THE KITCHEN becomes the maximum expression of elegance. Strong, modern, technologically advanced. A kitchen featuring pure texturing as its trump card. Compositions and details designed to bring out the best of contemporary living.

The Crocus Expo trade fair in Moscow is an international showcase for the furniture sector which, every October since 2005, has been the reference point in the Russian capital for the home-furnishing sector for all the countries in the former Soviet Union, attracting over 30,000 visitors including professionals, press and public.

Taking part in this event is a moment of pride for Gruppo LUBE and also confirms our successful, steady growth extending beyond our national boundaries; in fact, during the event the company will open two important official LUBE Stores in the centre of the capital. The first will be on 11 October in Leninsky Avenue: a store of 200 sq.m. featuring 6 prestigious models and the second one on 19 October in the Twinstore shopping centre which will display 4 new compositions. For the inauguration of the first LUBE Store, we have organised a special event starting at 7 pm, with a cooking demo and a ribbon cutting ceremony performed by a LUBE delegation headed by the export manager, Eugenio Giulianelli.

With the opening of two new display venues in Moscow, the Gruppo LUBE continues its constant and strategic expansion outside Italy; two new openings to assist us in exporting Italian values, expertise and know-how, including the passion and dedication to the customer that have always characterised the Group.

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